Passionate about everything design, creative when it comes to solving problems, and a bit OCD as far as concerns eye for details... That's how those who know me would describe me - and they wouldn't be wrong!
After working for about 10 years with all sorts of businesses, from fledgling startups to established large organisations, I have developed a great passion for crafting solutions that make people lives easier by turning complex problems into simple and intuitive designs. I focus on pixel perfect visuals, logo and branding design, as well as user-centred responsive web interfaces based on research and prototyping. I believe that good design is a mix of efficient usability, accessibility and meaningful emotional impact.
With a degree in Communication and Marketing I earned in Italy in 2010, I started my career working in Marketing by helping with visual graphics and digital projects. I then slowly shifted my interest more towards designing and developing digital products.
In 2012 I moved to London from Florence (Italy), and founded Inspiring Web Project - my very own freelance web design adventure. Since then I have worked intensively on many end to end product design solutions across several industries.
While running my own freelance Product Design business on the side, I am currently also Lead Product Designer at Synthetix, a leading AI-driven digital customer service solutions company (SaaS) based in Essex. Working alongside a magnificent team of experts in CX since 2013 I have led the design work of the company on numerous B2B (and B2B2C) projects for a wide range of high-profile clients, well known brands such as Boots, Virgin Trains, Virgin Holidays, YBS, Esure and National Express - just to name a few.
As well as forging and improving the current corporate brand identity, my work at Synthetix focuses mostly on researching, designing and prototyping new and improved solutions for the in-house built multi-channel communication platform for contact centre agencies, and public facing products such as Live Chats, Chatbots and Self-Service FAQs systems.
I have wide practice in cross-device design, participate in digital applications development processes, deep knowledge of GUI for different platforms and development of high quality websites, mobile, applications and analytic systems.
I either work embedded within a team as a designer, helping establish and scale a digital product, or as a small one man studio designing and building websites and branding solutions for my clients.
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