Coffice is the easy to use App that allows you and your staff members to quickly order drinks and snacks remotely and get them delivered from your local cafeteria/canteen without ever having to leave your desk.
The goal was to find a way to simplify employees' life within their work environment by finding a solution to help staff members manage their time better between their work loads and their break times, make office life a little bit easier for everyone, maximise resources by saving time and improving productivity.
The idea was developed as a personal project during a 5 days UX Sprint design workshop I attended in 2018 at GA in London. Main challenge was having to develop the concept from scratch in a very short lenght of time.
By interviewing 4 people who met demographics, I've learned user's general behaviours, habits, opinions and expectations about their break times at work. The insights I gathered during the interview fase were very useful to understand user's needs and frustrations within different contexts and identify my primary persona.
Main takeaways were:
Based on my findings I was able to identify the Persona I should be targeting with my solution and the ideal context/work environment in which the user would take more advantages out of the App. Nadine's personality, goals and frustrations within the scenario I depicted for her were a direct result of the interview's findings.
A Features inventory research based on specific tools and services generally used by well-known brands within the food and drink industry has helped me identify which set of features and services my MVP should be offering to users.
A heuristic evaluation of the competitors Apps led me to a Pluses and Deltas analysis which brought to light features and flows of the products. Helped me understand what could be improved and gave me new ideas about my product in terms of usability and UI.
I then designed a User flow which outlines the steps a user would have to take within the App in order to complete a purchase. At this stage the so called "Happy journey" was potentially achievable in 5 steps. This entire process helped massively highlight procedural thinking over the interface design and uncover potential friction points within the journey.
First Wireframes and Paper prototypes were then used to test the user flow. The results were positive, only few small details needed to be revised so I could proceed with the creation of a digital version for the same prototype.
The Medium-fidelity prototype was great for communicating the design vision and getting early feedback. After further usability tests I went through a first round of iteration. I tested this early prototype recruiting 3 people at the cafeteria in the premises and asked them to complete a series of tasks so I could then measure the results. All issues were fixed and retested until I was ready to move on to the high-fidelity designs.
After I designed the High-fidelity prototype, I realised that by showing categories of products on top of the page and listing content of the list below in the same page would have allowed the process of selecting an item to be quicker and easier than I have previously designed. Considered the importance for me to ensure the most intuitive user journey possible, I was determined to further amend the flow by re-designing the prototype once again and run more tests. The new design was actually worth the effort. Users found the App extremely intuitive and very quick to use.
Also, a progressive Onboarding process came handy to collect users information, preferred payment method and office location from the very beginning of the journey.
As a result of the work done, the Coffice App concept turned out to be an extremely practical solution. With only 4 clicks from the initial login page a user could purchase and customise a drink and get it delivered on his/her own desk as soon as ready. A "Click and collect" option would also be available for those users whom wanted to avoid the queue, but still get out of the office for a short break.